top of page
What It Is
Built Different Leadership Collective is a three-day, small-group leadership workshop designed to help high school students understand who they are, how they respond to pressure, and how to lead themselves with clarity and intention.
Rather than teaching leadership as a title, personality type, or performance role, the program focuses on self-leadership — building awareness, steadiness, and values-based decision-making in moments that matter.
Participants will:
-
learn to separate identity from performance
-
learn to recognize and respond to pressure with intention
-
clarify personal values and motivation
-
build a practical Leadership Blueprint they can return to when expectations rise
Who It's For
This Workshop Is For:
-
High school students in grades 10–12
-
Student-athletes and non-athletes
-
Young people navigating pressure, expectations, or transition
-
Students who want to grow in confidence, clarity, and self-leadership
This Workshop Is Not:
-
Therapy or clinical counseling
-
A motivational seminar or hype-based program
-
An “elite” or performance-only experience
-
A one-size-fits-all leadership formula
Program Format & Schedule
What You Can Expect
-
Three consecutive Sunday afternoons
-
2-hour experiential workshops
-
Small groups to allow for meaningful discussion and individual attention
-
Real-world, scenario-driven learning focused on leadership under pressure
Facilitators
Aaron Goldman, CMPC®
Founder, PLAYfree
Aaron Goldman is a Certified Mental Performance Consultant® with more than 25 years of youth sport coaching experience. Over the last eight years, he has worked with athletes, teams, and coaches across club, high school, collegiate, and professional environments, helping them perform and lead with freedom, confidence, and authenticity.
Aaron’s work focuses on reducing fear-based performance, reconnecting individuals to play and purpose, and building the skills needed to respond effectively when the stakes are high. His approach blends evidence-based mental performance training with a deeply relational, human-centered philosophy that emphasizes trust, self-awareness, and intrinsic motivation.
He is known for creating environments where young people feel safe being honest, curious, and challenged—without pressure to perform or conform.
Kevin Primerano
Founder, Optima Mindset Coaching
Kevin Primerano is a mindset coach and youth development leader with more than 30 years of experience working with young people in high-pressure environments.
For 16 years, Kevin served in executive leadership at the Rogue Valley Timbers Soccer Club, where he worked closely with athletes, parents, coaches, and staff navigating expectations, identity, performance stress, and growth. His leadership focused on long-term development, culture, and building systems that supported both performance and well-being.
Kevin’s work today centers on helping teens and young adults separate who they are from how they perform so confidence, clarity, and steadiness show up when it matters most. His coaching style is calm, direct, and deeply human, with a strong emphasis on accountability, self-trust, and presence under pressure.
A Proven Partnership
Aaron and Kevin worked side by side for more than four years designing and implementing one of the first formal mental performance training programs within a youth soccer club in the state of Oregon. That work was embedded into daily training, competition, and culture—rather than treated as an add-on.
That shared experience shaped a common philosophy:
Leadership development must be practical, human, and rooted in self-understanding—not hype, labels, or one-size-fits-all solutions.
Together, they help young people learn to lead themselves well so they can lead others with clarity, steadiness, inclusion, and integrity when it matters most.
bottom of page